The first thing that comes to mind when thinking about market2world is impact. The second is value for money. The third is responsiveness. The market2world team branded and launched RiskLogik, and we’ve never looked back.Whereas we were routinely invisible during our first two years in business, since market2world took us on we routinely turn up in target media on a national and international basis.They’ve also helped us hone our Web presence, sales collaterals, presentations and boothware to the point where we have been barred from start-up conferences for coming across like a global ICT company. And that’s OK by us.
From helping us to more clearly articulate the Intelligent Community Forum’s mission to scaling our global outreach efforts to create a 691% increase in the number of bylined articles, feature stories, broadcasts and blog posts, we’ve experienced an outstanding first year as a market2world client. We now consider market2world an integral part of our marketing communications success as we fulfill our role to study and promote the best practices of the world’s Intelligent Communities as they adapt to the demands and seize the opportunities presentented by information and communications technology.
I’ve worked closely with market2world for many years on economic development projects at the municipal, provincial and national levels. When appointed as the founding President of the Consider Canada City Alliance to market foreign direct investment opportunities in Canada’s large cities, it was natural to bring in market2world. They built our our brand, core messaging, Web site, and run our PR and social media programs. Our most recent investment to mission to China was judged a win, with over 250 meetings and extensive media coverage and social media buzz on both sides of the Pacific.
Storm Internet Services reached out to market2world after several years of quietly building our business. We wanted an increased media profile focussed on our corporate renaissance and services innovation. Over nine months we benefited from 42 feature articles, radio and TV interviews and speaking invitations - more than double the number we initially targeted. The market2world team created this needed profile by pitching our success story, and also telling that story in the context of customer successes that created welcome profile for them as well as Storm.
market2world’s rooftop launch video of our new CEO Bruce Lazenby set the tone for a revitalized organization. The media coverage was spectacular. Then they followed up with the first annual Ottawa Entrepreneur Week, working with our marketing team every step of the way to take Ottawa’s entrepreneurial energy to the next level via social networks and mainstream media. They are marketing and PR rock stars!
Memex required a world-class PR effort for the global launch of our new factory floor automation systems. market2world exceeded our expectations. After creating a stellar customer success story and press release, their team secured coverage in key North American manufacturing trade magazines, as well as more coverage in IT and business press. The culmination of our first launch was a CEO TV interview on Business News Network. This great PR is generating business, showing new prospects exactly how they can gain competitive advantage using our products. Great stuff!
Ottawa needed fresh, creative thinking when we decided to celebrate the city’s record technology employment numbers. market2world answered our call with a social-networking inspired PR campaign called 82000reasons.com.For the same cost of a “conventional” marketing program to create a handful of printed success story brochures, market2world created an integrated blog/YouTube/print template and a multimedia (blogger/print/radio/podcast) launch that has so far inspired more than 100 companies to share their tech business triumphs with the world. We’ve had visitors and leads from over 61 countries, international consulates love this growing economic development resource, and the PR – 20 press TV, print, radio, blog and podcast hits – has far exceeded our expectations.
We found market2world, and we’re thankful for that. At our last major trade show I did 14 interviews and our products were profiled in another 24 publications, online news portals, blogs, podcasts and radio shows, plus we kick-started 10 new product reviews. Those PR results, along with a very successful search marketing campaign, have helped increase Web traffic by 400% over the last year while working with the market2world team. Awesome.
We focused market2world on blogger relations for our Quotestream wireless portfolio management software, and within 60 days they created buzz, product reviews and podcast interviews with leading financial sites across the Internet. We were impressed at how fast their team produced results and with their professionalism preparing us, as well as the bloggers, for reviews and interviews.
market2world has provided our organization with social media strategy, recommended and implemented a social-media-enabled Web (Intranet) platform, and provides ongoing webcasting/podcasting services to our organization. We have always enjoyed working with the market2world team and recommend this company to any other organization seeking communications innovation.
Our company had been focused on product development. When it came time to go to market, our major investor introduced us to the market2world team. Over three months they gave us a new name, logo, Web site, blog and PR program that culminated in a corporate launch now driving great enterprise leads. When we bring them into our meetings, they’re welcome as true business partners, not just a supplier. Get these guys. You’ll be glad you did.
I commissioned market2world to build a social media strategy. The strategy involved a number of communications practices workshops that introduced my colleagues to social media tools and trends, and resulted in Transport Canada implementing a pilot technology program that allowed the Communications Group to work with state-of-the-art tools behind our department’s firewall. market2world was responsive to our requirements and the Government of Canada environment. We appreciated their insights and also their ability to adapt best practices in Web 2.0 communications to the needs of the public sector. If faced with similar requirements, I would engage market2world’s services again.
market2world gave our leading product — FileCatalyst — a complete face-lift with a new logo that encapsulates the true essence of our business. It draws rave reviews from both prospects and customers alike. Then the market2world team produced a proactive and creative PR campaign that helped generate great publicity for us during tradeshows and product releases. This lead to a significant increase in awareness of our company and the FileCatalyst brand.
We need to appear much bigger than we are to our worldwide user base. We rely on Web traffic and a multitude of rave reviews and awards obtained by market2world to drive demand with prospects and resellers.While we focus on building award-winning products, market2world focuses on getting our message out. Our launch boosted daily Web traffic 37 times higher, while we celebrated winning the Macworld Editor’s Choice Award — the highest honor in the Mac community.
We’ve gone from invisible to being regularly quoted in trade press like Information Week, major business and VC press, and being invited to submit thought leadership and case study articles.market2world also built a product demo, podcasts, blog, and new Web site to convey a larger than life online presence. At our last trade show, market2world created a campaign that resulted in 250 qualified leads – now a pipeline of seven-figure deals.
market2world provided the National Arts Centre with a Web site assessment that helped benchmark our Web presence against Web 2.0-enabled sites that used blogs, webcasts/podcasts, RSS feeds and wikis to build stronger communities via social networking tools and outreach techniques. market2world also advised on improved Web site architecture and design in keeping with our request to increase ticket transactions and donations. market2world’s insights and perspective has helped inform the strategy for online innovations at the NAC. We would recommend this firm to both public and private sector organizations seeking help with e-marketing and social media strategy.
market2world is a communications machine that has transformed ‘the little charity that could’ into a roaring engine, now helping thousands of kids in Central America receive a basic education. Way to go team market2world, and thanks for all you have done!
market2world communications has proven its excellence. The market2world team supported and increased the association’s momentum moving from the boardroom to a known presence in Canadian business and insurance communities – and on the international stage as well.