By Nathan Rudyk

One of the joys of this job is working with colleagues from another corporate life on their new ventures. Today's one of those great days as we launch veteran Ottawa software CEO Andy Coutts' new secure communications service called Evizone. Andy ran Databeacon Inc. from 1999 to 2005, where I joined a year after him as VP Marketing before Databeacon was sold to Cognos.

Evizone helps cure "The Tourre Syndrome". You may recall the April SEC testimony of Goldman Sachs executive Fabrice Tourre aka "Fabulous Fab".

As reported by The Globe and Mail, Tourre and his email trail are at the centre of a lawsuit filed by the SEC involving allegations Goldman misled investors about a mortgage-backed security Mr. Tourre created in 2007. As later reported by the Wall Street Journal, that lawsuit could end up with a settlement totalling a whopping $621 million. Here are some of Mr. Tourre's choice emails that appeared in the Globe and Mail:

In one e-mail sent to a girlfriend in January, 2007, he lamented that he had to “mentor others, in view of the fact that I am now considered a ‘dinosaur’ … I feel like I’m losing my mind and I’m only 28!!! OK, I’ve decided two more years of work and I’m retiring.”

In another e-mail to her sent at around the same time, Mr. Tourre called his work “a product of pure intellectual masturbation, the type of thing which you invent telling yourself: ‘Well, what if we created a ‘thing,’ which has no purpose, which is absolutely conceptual and highly theoretical and which nobody knows how to price?”

In a March, 2007, e-mail sent to another girlfriend he mentioned that his boss, Daniel Sparks, the former head of Goldman’s mortgages department, believed “that business is totally dead, and the poor little subprime borrowers will not last so long!!!”

In the hands of responsible employees and business associates, Evizone eliminates such email trails. 

A subscription service, Evizone can be used to secure communications between not only individuals, but workgroups as well. In the time it takes to send yet another unsecured email, any user can instantly form a workgroup for the secure transmission and viewing of messages and documents. By simply selecting workgroup members and setting the access and retention periods which Evizone will automatically enforce, all workgroup communications can be secured. 

New Evizone subscribers can start communicating securely within 15 minutes of registering online at www.evizone.com. Evizone provides personal subscribers with a 30 day free trial of the service. The standard service is available at $24.95 per month per user (with lower subscription rates available to large group accounts).

With Evizone, all emails and document attachments are secured and encrypted solely on dedicated Evizone servers, versus being spread across various computers and backup systems without the user's knowledge or control. Users view all Evizone communications on demand, and users have complete control over who can view their message and documents, and when. Once the retention period of an Evizone message or document expires, it is permanently deleted and no longer exists anywhere.

Evizone provides a fast, cost-effective solution for any private email-based conversations subject to regulatory requirements, legal privilege or that may become part of an e-discovery process – whether it is a Board of Directors considering a new executive hire, an M&A team working on a corporate takeover, a medical team conducting a peer review or a legal team working on a patent application. Unlike conventional email, Evizone helps organizations to comply with requirements such as SEC, HIPAA and other regulations simply by using the service.

As of today, market2world's working hard to make sure the world knows a lot more about Evizone. While we're making PR waves for Andy and his team, why not check out the Evizone 30-day free trial for yourself? Go for it.

(Nathan Rudyk is President and CEO with market2world communications inc., Ottawa, Canada's technology  and cleantech public relations and product marketing agency.)

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