By Nathan Rudyk

In Mexico, police are turning to animal sacrifices and spirit tattoos to seek protection from raging violence on the U.S. border. It's a human response born from a massive growth in gang-related shootings that have claimed the lives of 19,000 people in the past three years. In the U.S., ESPN has reported a "bullet bubble", with monthly sales averages over the last year for firearms about 29 percent higher than normal, and massive bullet shortages for popular handgun calibers.

In an socio-economic era that seems certain to become more dangerous, market2world is pleased to have launched a new forensic ballistics product called ALIAS, by Pyramidal Technologies Ltd. Created by Michael Barrett, the pioneer who brought the IBIS system to firearms examiners and technicians in the early 90s, ALIAS leads the next generation in forensic ballistics analysis.

ALIAS builds visually rich 3D cartridge images, then provides powerful tools to analyze them using topographically sensitive colorization, and adjustable light source and axis orientation.

ALIAS is easier and faster to use than the IBIS system Mike built and then sold in the early 90s. Taking back his leadership position in the field of forensic ballistics, Mike and a global A-team in Barbados, Canada, Switzerland and California have assembled a thoroughly modern hardware, software and database infrastructure that delivers an exponential increase in cartridge data available for investigation.

At market2world we've had ALIAS featured in law enforcement publications, I.T. publications, mainstream business news and broadcast outlets worldwide since its launch last October in Germany at the European Network of Forensic Science Institute’s (ENFSI) Expert Working Group Firearms/GSR annual meeting. So far over 19 news outlets worldwide have run features on ALIAS, recognizing its ability to solve more gun crimes, convict more criminals and ultimately, save more lives. And there are many more features and awards to come.

ALIAS is a great example of types of products we are priviledged to promote - products that make a difference, products that deserve global recognition, and in this special case, products that directly save lives from their usage.

(Nathan Rudyk is President and CEO with market2world communications inc., Ottawa, Canada's technology  public relations and product marketing agency.)