By Nathan Rudyk

We've blogged in this space about "business tweeting" and indeed we're learning every day how useful Twitter is to forge new and sometimes faster relationships with journalists, bloggers and build stronger bonds with customers.

In today's Financial Times, Charlene Li, social media analyst with the Altimeter Group, was quoted by Left Coast Tech Correspondent Chris Nuttall saying "Real-time content and data are almost becoming the new TV. Instead of watching pre-programmed TV, you're watching the activity of the world go by and, in particular, that of the friends you find interesting. It's mesmerising and addictive."

Indeed, over the Easter weekend my 15-year-old son Gabe, after channel-surfing his grandparents' vast cable TV offerings, thanked us for "not allowing us to waste our lives watching this crap". Then, abandoned in a septagenarian household without bandwitdth, he grabbed my iPhone so he could tune into his Facebook feeds to interact with the real lives of his friends versus passively consume the fictional lives of the TV characters on Friends.

Who knows, maybe he'll require social media/"lifestreaming" rock star Robert Scoble's five screens to keep up with Scoble's astounding 5,000 Facebook friends, 13,000 (now available real-time via their new Beta) FriendFeed subscriptions and the 86,000 people on Twitter he's following. More likely, I suspect my son will be telling me about a cool new iPhone app that makes sense and intelligence out of Scoble's information-overload frontier and delivers "must interact" information to a palm-sized footprint.

A more measured, less breathless take on the Twitter phenemonen comes from The National Post's Jon Chevreau, who wrote extensively about technology both as a reporter and PR pro in the 80s and 90s, tried and ditched Facebook, but wrote last week on his blog that he finds Twitter "slightly more appealing" and is going to try it out as part of his Web 2.0 toolkit.

And if the whole idea of real-time media streaming of social networks gives you a case of "So when do people do any WORK?" cynicism, please have a laugh and a look at the "Trouble with Twitters" animated short from SuperNews:

(Nathan Rudyk is President and CEO with market2world communications inc., Ottawa, Canada's tech PR and product marketing agency.)