By Jill McCubbin

In a past post I wrote about the importance of advance planning for tech tradeshows. I’m pleased to report Macworld 2009 in San Francisco was a very successful tradeshow for market2world client and Mac business software developer Marketcircle Inc. Daylite Touch won Macworld Expo Best of Show 2009. Daylite Touch gives workgroups of 1-50 users the ability to embrace iPhone or iPod touch as extensions to Daylite's productivity management paradigm and will be available at Apple’s App Store very soon.

In giving out the prestigious award (MacBook Air, Guitar Hero III and Photoshop are past award winners), Macworld editors, who see a lot of iPhone apps, said “We haven’t seen many as deep as Marketcircle’s forthcoming Daylite Touch … This iPhone app syncs data with the desktop version of Daylite, but you can use it even when you’re not connected to a network.”

As well as offering congratulations to Marketcircle CEO, Alykhan Jetha (AJ) and his team, we are experiencing our own sense of accomplishment. market2world planned early and thoroughly for PR success at Macworld 2009 – including efforts to schedule all trade show opportunities, write the show news release early, pitch pre-show “previews” to targeted reviewers and bloggers, and organize at-show CEO interviews and product demos.

The hard work by teams at Marketcircle and market2world before the tradeshow and the huge win at Macworld 2009 resulted in a big increase in press hits for Marketcircle in mainstream online media, Mac community and business productivity blogs, and print media.

The results of Marketcircle’s PR campaign at Macworld 2009: 49 press hits +
(from 5-14 January 2009 – show week and half week after)

As well as our great PR planning and execution, Marketcircle planned a full and exciting schedule of seminars and demos at their Macworld booth. MYOB Product Evangelist Todd Salkovitz, Project Wizards CEO Frank Blome, CEO of Xsilva Systems Dax Dasilva and CEO of Cognito software Grant Cowie – as well as GTD expert, Wayne Pepper of the David Allen Company – all presented at the very busy Marketcircle booth.


All that said, the Marketcircle folks were run off their feet, fielding constant requests for demos of that new product… you know, the one that won Best of Show! The much anticipated Daylite Touch – as Steven Sande of TUAW states, Daylite Touch is “for businesspeople who want to take their work with them everywhere… Daylite Touch syncs with Daylite Server via Wi-Fi, 3G, and EDGE connections.”

Marketcircle’s post-Macworld media attention is still climbing. AJ has three more interviews scheduled and various Mac magazines have yet to print their post-Expo and Award round-up issues. Way to go Marketcircle!

(Jill McCubbin is a conversation architect with market2world communications inc., Ottawa, Canada's tech PR and product marketing agency.)