By Steve Reside
We just received notice that — a social media channel that market2world communications produces for the Ottawa Centre for Research and Innovation (OCRI) — has been added to is an initiative from the Department of Canadian Heritage in collaboration with the National Art Center (NAC) and other public and private partners. Here's how the Department of Canadian Heritage describes the project:, Canada’s cultural portal, is an initiative of the Department of Canadian Heritage, as part of the Canadian Culture Online Strategy.’s vast links collection and cultural content reflect the strong and vibrant presence of Canadian culture online while connecting visitors to a multitude of resources on Canadian arts, heritage, nature, society, recreation and cultural tourism.

Maurizio Ortolani, the National Art Center’s New Media Producer, explains the site’s role as "the curator of on-line Canadian culture and heritage”. It’s a great concept — a single place where you can find the best of what Canada has to offer in on-line media.

It’s an honour to have included on the site. You can access the podcast page on the website here. was launched on November 23, 2005 to demonstrate to the Ottawa high-tech community how Web 2.0 tools like blogs and podcasts can be put to work so companies and institutions can tap in, participate, and grow business with social media. has been recognized by Podcasters Across Borders (PAB) as a podcasting pioneer — one of the very first technology focused podcasts created in Canada.

Past guests on include Steve Ballmer, CEO, Microsoft; Andrew Waitman, Managing Partner, Celtic House Venture Partners and John Chambers, Chairman and CEO of Cisco Systems Inc.

The February 2008 edition of features tech marketing author, guru and venture capitalist Geoffrey Moore. In an exclusive interview, Moore says clean technology offers “the largest market in the history of the planet”. Check it out!

Play podcast now or download as an MP3.

(Steve Reside is Vice President and Creative Director with market2world communications inc., Ottawa, Canada's Web 2.0 tech PR and product launch agency. Steve has produced podcasts for many organizations including MADD Canada, MD Funds, and the Canadian Bar Association.)