By Jennifer Noxon 

Maximizing Search Engine Optimization (SEO) for your company’s Web site and blog ensures that prospective clients can easily find the products and/or services you offer. That means more money for you!

Consider the following results of an iProspect Search Engine User Behaviour Study in 2006:

  • 62% of search engine users click on a search result with the first page of results, and a full 90% clicking on a result within the first three pages. The importance of appearing high in the search results has actually increased over time.

  • 36% of search engine users believe that the companies who Web sites are retuned at the top of the search results are the top companies in that field

Website Grader, a straightforward, free online tool will generate a SEO report card and give you advice on what you can do to improve the SEO of your company’s Web site. Website Grader will also compare how your Web site rates against one or more of your competitors.

In his Nextmanage blog, Manav Sehgal gives an overview of the Website Grader and suggests copying and pasting the score summary table periodically in Excel to do some trending to see how your site has done compared to a competitor’s over a period of time.

Guy Kawasaki, managing director at Garage Technology Ventures, speaker, and author of eight books, gives Website Grader a thumbs up and PC Magazine recognized it in their Top 100 Undiscovered Web Sites list in 2007.

Website Grader gives you a healthy dose of accessible and digestible SEO information to consider. It’s a tool – a starting point. What you do with the information and how you implement changes to your Web site will determine how much more optimized your site can become, and how much more money you can make online. The market2world team assembles the words, images and multi-media needed to make you famous in the Web-of-mouth world of the fast-expanding blogosphere and social media networks - essential to search engine optimization and 21st century reputation-building.

(Jennifer Noxon is a Conversation Architect with market2world communications inc., Canada's tech PR and product launch agency.)

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