By Steve Reside

While the Mac has always received accolades in the creative world, the advent of the Intel-Mac and its ability to run Windows as well as OS X software, has the Mac once again being recognized as a viable business computing platform. In his recent article “Making the Switch from PC to Mac”, Robyn Peterson, Executive Product Director and Producer for Ziff Davis, states:

When Apple switched to Intel processors, I switched to a Mac. It was that simple…The company builds solid machines that are capable of handling office work and, in my opinion, are vastly superior to Windows machines when it comes to multimedia editing.

Upon his return from Macworld 2007, Kevin Ford, market2world’s charter client in 2005 and President and CEO of Parliant, observed that many of the people visiting his booth had recently replaced all of their office computers with Macs and came to the show in search of business applications such as PhoneValet and PhoneHerald. In addition to vendors like Parliant and Marketcircle (another award-winning market2world client) the list of vendors supplying Mac-based business software is a growing one — propelled by an almost 30% increase in the sale of Apple computers last year.

As Creative Director at market2world it has always been easy for me to find great software to fulfill my creative responsibilities, but now it’s becoming just as easy to find great software to help me perform all my business-related work too.

We use Macs for everything from running our phone system using PhoneValet 5.0, to managing our contacts, tasks, projects, and invoicing using Daylite Productivity Suite 3 and Billings 2. And we seamlessly exchange documents with the corporate PC world using Microsoft Office.

We do have a lone office PC. It sits on our Web developer’s desk so we can double check that everything we create will work in both the Mac and PC worlds. And running shotgun to the PC is a Mac mini; sharing peripherals and giving our developer access to all the great business productivity software that keeps our office running smoothly.

It’s worth noting that the PC experienced a total system crash that corrupted its drive and cost us a weekend to restart it. Not so with the eMac, Mac mini, iMacs and PowerBook that run most of our work — some of these machines are almost two years old and have never crashed. As Winn Schwartau of Network World points out, when you factor in the costs of purchasing and maintaining a computer, the total cost of ownership (TCO) for a Mac is as much as 50% less than for an equivalent PC.

It’s a pretty simple equation for us.

Mac + great business software + low TCO = Great business machine

(Steve Reside is the Creative Director of market2world communications inc., Canada's Web 2.0 tech product launch and public relations agency.)