By Steve Reside
While the blogoshere continues to explode with content, many people struggle to get enough “screen time” to absorb even a fraction of the messages directed at them. Many busy executives, sales people, and commuters spend a great deal of time away from their computer screens — so the savvy Web 2.0 communicator has to look for other ways to get the message out to them.
One way is to take advantage of the growing number of people who listen to podcasts. According to the PEW Internet & American Life Project, 12% of Internet users say they have downloaded a podcast, a population that’s doubled over six months. Don’t have the time or expertise to create a podcast? Already writing a blog? Why not have your blog cross-over to the audio world.
Talkr is a service that will allow you to quickly and automatically convert you blogs to an audio file. With a few simple steps you can provide an RSS audio feed of your blog along with your regular feed. People will now have a choice to receive your message through the written word or through sound (or both).
Sounds great? Well, sort of. The Talkr “voice” is a bit mechanical— as all computer generated voices are — but it’s much more pleasant and easy to listen to than you’d expect, and in small doses more than good enough to get your message across.
Don’t let me mislead you, autocasting a blog can’t replace the power of a well produced podcast (don’t take my word for it, take the podcast humanity test and draw your own conclusions) but it does offers a simple alternative way to reach out to your social networks — the more options for people to consume your content the better!
But you don’t have to take my (written) word for it, click on the "Listen to this article" link below and hear for yourself.
(Steve Reside is the Creative Director of market2world communications inc., Canada's Web 2.0 tech product launch and public relations agency.)