By Nathan Rudyk

At market2world, we love market-focused clients who really, truly want to win. Trigence is an excellent example. Today their CEO David Roth led the charge with CTO Donn Rochette at DEMOfall 06. DEMO is a showcase for the world's hottest new technologies. Java was launched there. So was the Palm Pilot. TiVo. Six Apart. You get the idea. DEMO is one of the best gatherings on earth to showcase emerging technology.

A company submits an application to DEMO among hundreds of other aspiring applicants. Only 70 of them get to stand up for six minutes in front of the world's toughest (and also most enthusiastic) tech watchers to showcase their products. Each of them pays $15K to the conference's organizers. 10 of them are selected as "DEMO GODS", or the best of the best.

Just today, Trigence's presence at DEMO has led to coverage in InfoWorld, Computerworld and buzz is spreading throughout the blogosphere.

In the coming week, our DEMO-powered PR effort is extending to interviews with Network World and business press in Trigence's hometown of Ottawa. We've also dialed up a DEMO-specific adword campaign for Trigence, making them the only company in the world to take advantage of the enormous DEMO search traffic that's being generated this week as VCs, analysts and journalists google the event looking for innovative companies to invest in and write about.

Should your company consider DEMO? Do you truly want to win?

(Nathan Rudyk is President of market2world communications inc., Canada's Web 2.0 tech product launch and public relations agency, founder of Ottawa's tech business podcast, and VP Community Relations of Government 2.0 Technology Think Tank)