By Nathan Rudyk

Business 2.0 senior writer and blogger/podcaster Om Malik's session with the Financial Post's Mark Evans this morning was rife with talk about business models around social media, and whether all this stuff is a Webby cloud that will vapourize when the heat of the bottom line hits it.

Om's opinion is that if mainstream media can't adapt, Darwinism will take over. He also replayed the experience of the mid-90s Web 1.0 era a couple of times. You know, the one that brought us Amazon, Google, eBay ... and yes, the magnificent blow-outs of, and (And of course we're sooo much smarter now, aren't we?)

As someone from a company that regularly promotes client news to the trade press (as well as aggressively to social media channels), I was particularly interested in Om's statement that "a lot of people do not realize this, but blogs are killing off the trade press."

A recent article that appeared on Think Secret points out that while Apple's Macintosh market share is moving up and the iPod's brand-builidng muscle is kicking sand in the face of Dell and just about every other consumer electronics company on the planet, "the two most popular Macintosh/iPod magazines in the U.S. have hit record lows never seen in either of the magazines' histories."

Read the article, then follow the comments below the Think Secret blog entry that includes a perspective from one of the Mac trade mags in question. See if you think if Om's blunt assessment of social media's impact on trade press holds water, or if you should be taking social media more seriously in your corporate communications strategies as blogs, podcasts, wikis and RSS make their mark on the 21st century.

(Nathan Rudyk is President of market2world communications inc., Canada's social media agency, and founder of Ottawa's podcast.)