By Alfred Laing
Stickis offer a unique way of harnessing the collective intelligence of online visitors. Stickis is a public beta product - a browser toolbar and plug-in for Firefox and Internet Explorer. The plug-in enables users to annotate Web pages they visit and read the notes added by others. The result is collective intelligence in action. It’s also getting great reviews from fellow bloggers like Michael Arrington at TechCrunch and Eric Schonfeld at Business 2.0 (Activeweave is Sticki's parent company).
Web site owners monitoring their sites from Stickis know the exact page where a user commented. A multi-product company can gather product reviews from its Web site in a similar manner.
Developers can use limited access notes on pages of a new Web site design, annotate them, and have the client review both the new design and notes to provide page by page feedback. For a group of people, Stickis let each of the stakeholders communicate amongst themselves as well as with a developer page by page.
I really like this plug-in. It’s easy to use and unobtrusive while I browse. I can put Stickis on any page I visit. My own notes (private or public) are stored on the Stickis server. The notes have an RSS feed allowing others to keep track of what I have to say, so it’s a form of social bookmarking in that way. Stickis is also a web based RSS feed reader.
Stickis offers a page that lists the feeds I am subscribed to. This page lets me see the last three entries of a blog in my list of feeds with a simple mouse-over. Not only can I can read Stickis that other users have added to pages, I can read entries to blogs that link to that page - the blogs that I have subscribed to in my Stickis account.
I have the ability to make my Stickis public, private, or limited to a small group of friends. I even have control over the look and feel of my notes with CSS. There is a page where I can track notes and Stickis by keyword tags, by other people or “channels”, or by one or more specific web pages. As a social network, it allows a group with a specialized interests or focus to share links, comments, and opinions, simply by annotating pages that they visit.
With this plug-in, Stickis has combined the current rage of social book-marking with “sticki” notes. Their tagline is, “social web overlay”. If you want the tagline expanded, the Stickis blog has a more complete description.
(Alfred Laing is the Online Business Strategist with market2world communications inc., Canada's Web 2.0 tech product launch and public relations agency)